In one of the modules called New Media, we were given an assignment to create and propose an online Viral Video Campaign using social media. Thus, we were to put together a detailed proposal for an online video viral campaign that incorporates social media. We were given freedom to choose the company, the product, the service or the initiative for our campaign to be based around. Among others, we were to produce and deliver:
· A viral video
· Creation of social media elements as part of your campaign
· A written strategic and creative proposal
I chose to do a campaign for ActionAid and here is a viral video I produced.
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