Hello and welcome to George and PR Trends. This blog aims to higlight my thoughts and issues on various contemporary issues of the PR Industry. As a former Masters Degree in Public Relations student at the University of Westminster, the topics mainly emanated from issues discussed in class. The views expressed on this site are my own and do not represent those of the University. Please feel free to follow, leave a comment, share, tweet and contribute in any way you can. Thank you.

Thursday 7 April 2011

My fight hunger viral video

In one of the modules called New Media, we were given an assignment to create and propose an online Viral Video Campaign using social media. Thus, we were to put together a detailed proposal for an online video viral campaign that incorporates social media. We were given freedom to choose the company, the product, the service or the initiative for our campaign to be based around. Among others, we were to produce and deliver:
·         A viral video
·         Creation of social media elements as part of your campaign
·         A written strategic and creative proposal

I chose to do a campaign for ActionAid and here is a viral video I produced.


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