Transparency: the next PR industry pillar

In this blog this week, we will look at a webcast I produced as part of my assignment. The assignment asked us to assume that we are the planning director of a PR agency. The MD of the agency has suggested that we produce a short webcast to the agency’s current and prospective clients that introduces them to an issue/trend in public relations. I therefore chose transparency as an important trend in the PR industry in coming years that will change the industry for the better and hence improve its reputation. I hope you will enjoy it.


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