The term social media is now a massive phenomenon and a darling to the close to 2billion people who use the internet today. As the popularity of social media continues to rise, organizations of all types and sizes are becoming aware of the ways in which the social media phenomenon can help them better comprehend, respond to, and attract the attention of their target audience. Its power cannot be underestimated.
For example, more than 500 million people are active users of Facebook and 50% of this log on in any given day. An average user has 130 friends and people spend over 700 billion minutes per month on Facebook, according to recent research by facebook. It is said that if facebook were a country, it would be the fourth largest.
It is against this backdrop that businesses are now jumping on the social media bandwagon at a fast rate, embracing blogs, social networks, wikis, and other vehicles to achieve their marketing and public relations goals. No wonder, there are over 200 million blogs, 54% of bloggers post content or tweet daily and 34% of bloggers post opinions about products and brands.
The Public Relations industry is one such that inevitably embraces social media to reach out to its publics, perhaps for obvious reasons. But before going further, it is paramount to appreciate the knowledge that students and other up and coming bloggers have about this new phenomenon and how beneficial they think it is to the industry.
In this video, I take you through to how students view this phenomenon and its benefits.
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