Hello and welcome to George and PR Trends. This blog aims to higlight my thoughts and issues on various contemporary issues of the PR Industry. As a former Masters Degree in Public Relations student at the University of Westminster, the topics mainly emanated from issues discussed in class. The views expressed on this site are my own and do not represent those of the University. Please feel free to follow, leave a comment, share, tweet and contribute in any way you can. Thank you.
To blog or not?
Blogging has certainly risen above its infacy as millions of surfers are now familiar with this term. Bloggers, especially in Public Relations continue to rise in fame but some surfers still have questions regarding this phenomenon. Why blog for your PR organisation? What are the benefits? Does it matter? Whither PR blogging? I will attempt to respond to these questions and justify why blogging, especially in PR field is an inevitable phenomenon.
1. Blogging for your organisation promotes transparency
If an organisation's structure is a building, then blogs serve as the windows – they allow customers to peer inside and see what is happening internally with greater precision than ever before
2. Blogging drives traffic to your website
This is one of the most pertinent reason for blogging. A blog simply is the best way to bring traffic to your Web site. This is especially the case if you are rolling out a new Web site that needs to establish its presence
3) An organisation blog puts a human voice to your company’s name
For more information about blogging, check this link:
No comments:
Post a Comment