The road to a reflection of Contemporary Issues in Public Relations

Hello and Welcome aboard,

As part of looking at the Public Relations Trends, I would like to introduce you to what we will be sharing in the coming few weeks, perhaps up to April. Having started with an introduction to social media last week, this forum of yours will be looking at issues in the PR industry, their emergence and what we all make out of such issues.

From looking at spinning especially during times of war as a starter, we will go on to look at the new challenge to the power of PR which comes in the name of transparent New Media. Thus, we will discuss if PR is walking in the same line with New Media revolution or if it is being left behind.

The following week will see us reflecting on the relationship between culture and PR i.e how communications is influenced by organisational and cultural cultures. We can’t talk of PR without ethical issues and this will also take centre stage later as we will be reflecting on some of the theoretical models that buttress PR Industry’s ethical constructs and practices; reflect on issues of spinning again and in the later weeks share ideas on why practitioners love a crisis, among others. So you can see that there are a wide range of issues to reflect on and discuss.

But let me be quick to point out that the forum will also be a reflection and response to PR Issues that Masters in Public Relations students at University of Westminster in London will also be looking at in class. However, the analysis (and obviously reflection) will be from my own point of view.

Social media is about two-way communication as such, I would be grateful to have your relentless comments of these topics. Certainly all your views, comments and general feedback will be appreciated and without doubt will add value to this blog. Above all, flexibility is the "nickname" of this blog so let’s apply and enjoy it.